How Kylie Jenner turned her $29 lipstick business into a $420 million empire in 18 months!
Kylie Jenner is the youngest member of the Kardashian-Jenner family. Although only 20 years old she could easily be the most successful of all the sisters, including older half-sister Kim Kardashian West.
What began as an online business selling lipstick for $29 each has earned Kylie Jenner's makeup company Kylie Cosmetics $420 million in sales in only 18 months. It is projected to rake in $1 billion in lifetime sales by 2022.
Jenner's most successful launch to date was her 2016 holiday collection release on November 21, when the company made nearly $19 million that day.
Jenner's inspiration for the line came from her early obsession with YouTube makeup tutorials as a tween and her desire to have fuller-looking lips. This year Kylie Jenner became the youngest celebrity on Forbes 100 — a list of the 100 top-paid celebrities in the world — having earned $41 million over the past year.
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